Co-owner of Logic Estates

Waterloo – Liverpool


How many years have you been an agent? 

In the industry for 31 years, Andy Ferguson and I business partners for 16 years as financial advisers, mortgage brokers and estate agents. We formed Logic in April 2009.


In one sentence why do you think independent agents are a better choice for the public?

Independent agents have a genuine passion to professionally raise the bar and strive to consistently deliver “Remarkable customer service ”


What do you hope CIELA will achieve?

I hope it achieves something no other body has achieved to date – That CIELA becomes The recognised and trustworthy ‘Voice’ for the public and the profession to look up to – Independent Estate & Letting agents united with a common aim, to not only to set & maintain the exceptionally high standards, but to raise the bar for the betterment and future of the industry


To what do you attribute your success over your competitors?

Honesty, integrity & professionalism and a continual desire to innovate, so as to deliver  ‘Remarkable Service & completely satisfy customer expectations’


What is the hardest part of running an independent agency? 

Continually Maintaining a standard that you have set. It is easy to implement, but to continually achieve above the bar takes constant, daily diligent effort. There is no room for complacency and you can always do better!


Most agents would admit to being busier than they like. What one thing would you advise them to stop doing? 

Stop being busy fools – Don’t work harder, work smarter and be effective with what you do. Have a plan and stick to it!


Who is the most impressive agent you have ever met?

Peter Wetherell – Peter – Epitomises ‘Professionalism’ –  Also – Gary Hersham – Beauchamp Estates.


How would you describe the overall quality of the founders group?

The founders group between them represent the experience, quality, integrity, professionalism and passion that is shared by the vast majority of Independent Estate & Lettings Agents in the UK to  genuinely serve their ongoing customers best interests now and in the future.


Why do you think Charlie is the right person to get this organisation started? 

Charlie has the advantage of not being an estate agent, whilst intrinsically understanding the industry – inside & out with his unrivalled vision for what the customer really needs & wants


What aspect of your business are you most proud of? 

Lots, but essentially our reputation for setting, raising and maintaining the bar of  “Remarkable Customer Service” whilst still having the desire and passion to constantly innovate – ultimately to help make the buying, selling, letting & renting process as simple and as enjoyable as possible.


If you could wave a magic wand and change one thing about your business, what would it be?

Difficult, but essentially it would be getting the above – message out to the general public and it being recognised.


In one word how would you describe the responsibility of being an employer?